Mercedes-Benz Logo

The Mercedes-Benz logo is one of the most recognizable symbols in the automotive world, embodying luxury, innovation, and timeless design. This iconic three-pointed star represents the brand’s commitment to excellence in every vehicle they produce. From sleek sedans to powerful SUVs, the logo is a testament to the prestige and quality that Mercedes-Benz stands for. Interested in driving a vehicle that carries this legendary emblem? Visit Mercedes-Benz of Lafayette to explore our lineup, take advantage of new vehicle specials, and drive around Indianapolis in a new luxury vehicle sooner than you thought possible.

The Mercedes-Benz Logo History

Gottlieb Daimler founded the company that would become Mercedes-Benz back in 1890. Although Wilhelm Maybach and Emil Jellinek took over the company (then called Daimler-Motoren-Gesellschaft, or DMG) in 1890, Daimler’s sons Paul and Adolf would stay involved for years to come.

In 1909, the two brothers must have been reflecting on their heritage when they recalled a postcard, sent by their father in 1872, which marked the location of their home with a distinctive 3-pointed star. In the same year, DMG would acquire the logo and begin emblazoning it on all of their vehicles. 

Although it was initially colored in blue, the image was revised with a laurel border in 1926. The color of the Mercedes-Benz 3-pointed star was only changed to silver in 1934.

The Mercedes-Benz Logo Meaning

As can be ascertained from the story above, the Mercedes-Benz logo is a reminder of the company’s heritage–beginning with the dream of one man, who wanted to engineer the ultimate performance vehicles.

Is the Mercedes-Benz logo meaning simply a marker of the Daimler sons’ filial piety, or is there a deeper story to be told? It depends in part on who you ask, but according to Mercedes-Benz officials, there’s still more to be said:

• The Mercedes-Benz 3-pointed star refers to the company’s drive for universal motorization! Each point on the star represents an environment–Land, Sea, or Air–which the Daimler brothers believed that their company would one day conquer.

In fact, we think that this symbolic importance may have been what attracted the Daimler brothers to their father’s 3-pointed star in the first place!

What About the Mercedes-Benz AMG® Logo? 

At first glance, the Mercedes-Benz AMG® logo might appear even more cryptic, like something derived from a treasure map or adopted from an ancient secret society. The truth is hardly so esoteric: 

• The right side of the Mercedes-Benz AMG® logo depicts a cam, valve, and valve spring. Quite naturally, these crucial engine components symbolize the passion for engineering that goes into every Mercedes-Benz AMG® engine.
• The left side of the Mercedes-Benz AMG® emblem depicts an apple tree, or more precisely, an apple tree located along a river. This is the historic coat of arms of the town of Affalterbach, Germany, where the Mercedes-Benz AMG® headquarters is located.

Experience Mercedes-Benz Vehicles at Mercedes-Benz of Lafayette

There’s no better way to appreciate the legacy behind the Mercedes-Benz logo than by experiencing the vehicles for yourself. Visit Mercedes-Benz of Lafayette to explore our impressive selection of new Mercedes-Benz models, from sporty coupes to versatile SUVs.

Whether you’re located in Frankfort or Kokomo, our team is here to assist you in finding the perfect Mercedes-Benz to match your lifestyle. You can even trade in your current vehicle to make upgrading easier. From the rich history to the innovative design behind the Mercedes-Benz logo meaning, Mercedes-Benz of Lafayette is your destination for all things Mercedes-Benz. Schedule a test drive today and discover the luxury and prestige that Mercedes-Benz has to offer.